Variety Management

McGrath Nurseries Ltd has been an innovator in variety development and have been leaders in the selection, importation/exportation, evaluation, development and promotion of new varieties since 1989.  

We have worldwide contacts in the fruit industry and work closely with New Zealand and International peers in the selection, development and management of new varieties. Varieties introduced by our nursery have significantly changed the shape of fruit growing in New Zealand, and we are continually looking for products to improve the New Zealand industry. Our aim is to accurately assess varietal worth and then work closely with our partners to add value for all stakeholders. McGrath Nurseries Ltd provides seamless bridging between variety owners and commercial success with knowledge, expertise and distinction in providing the following services:

Propagation and variety testing

  • Specialist, expert propagators.
  • Actively test varieties in whole country or designated districts in secure sites.
  • We arrange independent scientific testing in conjunction with recognised experts if necessary.
  • Provide rapid, accurate reporting of test results.
  • Assess variety value and recommend best commercialization pathway.

Variety protection

  • Skilled in legal complexities of PVR, Trademark(™) and Registered trademark (®) applications and designations.
  • Legal documentation - Plant Variety Rights documentation and compliance, testing agreements and non-propagation agreements.
  • In-house master non-propagation system.

Commercialization

  • Capable of managing all facets of commercialization within New Zealand or throughout the world depending on the variety and needs of the owner.
  • Market testing and promotion of the variety and/or brand within New Zealand or throughout the world to reach full market potential.
  • As exclusive propagators, we are uniquely placed to fast track your material and ensure all trees are propagated legally and that subsequent royalties are collected.

Royalty collection, ongoing monitoring and auditing

  • Royalty collection, remittance, reporting and auditing.
  • Regularly monitor export sales and markets for illegally propagated material and trademark usage.


Varieties Managed by McGrath Nurseries Ltd

McGrath Nurseries Ltd is continuously seeking new material for commercialization, and has been successful in the develoment of the following new varieties. If you have a promising new variety, please contact us!

KORU® Plumac c.v.

VarietyManagement-Apple-Koru

KORU® Plumac c.v. is a very exciting new grower-friendly apple that combines: high productivity, large fruit size, high packout, excellent storage with no storage disorders, crisp, aromatic, honey-like flavour and excellent consumer quality. KORU® Plumac c.v. has achieved excellent consumer test results in a number of markets throughout the world and high grower returns. KORU® Plumac c.v. is under controlled production and is exclusively available from McGrath Nurseries Limited who hold the world rights to production and marketing. McGrath Nurseries Ltd has managed all aspects of develoment to commercialize this apple.  Find out how you can  become involved...

Read more...

Honeycrisp

VarietyManagement-HoneyCrisp

Honeycrisp is new to New Zealand but established as a super premium apple in USA and Europe, yielding high grower returns currently two to three times the retail price of other varieties in the USA and Europe. The market opportunity that the Honeycrisp variety presents for New Zealand growers cannot be overstated – this apple variety currently out-earns any other variety of apples grown in New Zealand for the export market. The apple has an “explosively crisp” texture and wonderful flavour. Honeycrisp trees are available to growers South of Christchurch, exclusively from McGrath Nurseries Ltd under controlled production terms...

Read more...

Sweet Valentine®

VarietyManagement-cherry-sweetvalentine

Sweet Valentine® is the registered trademark for the variety Summac.  It arose as a mutation from the parent variety Lapins at Summerfruit Orchards Limited in Central Otago. At the time of its discovery, it was the latest maturing cherry in New Zealand, and the first cherry in New Zealand to be developed under controlled production. Sweet Valentine® combines the attributes of its parent variety: Larger fruit size, Later maturity, and A unique stem and fruit bunch formation. McGrath Nurseries Ltd are the exclusive licensee for propagation of the variety...

Read more...

Gilmac

VarietyManagement-Apple-Gilmac
Gilmac is an exceptionally pretty and unique pink dappled and striped mutation of Royal gala.

This variety has become a success through the careful selection and management of McGrath Nurseries Ltd who stabilized the mutation over several generations to isolate the desirable characteristics. Gilmac is noted for its stability and regularly achieves a 50% premium over other gala strains adding value to all stakeholders. Further volume is required due to market growth...  

Read more...

Starletta®

VarietyManagement-cherry-starletta

Starletta® is the registered trademark for an extremely high quality white-fleshed cherry ripening in the early/mid season. It has exceptional flavour, brix, size and texture. The variety whose denomination is 13N0739 was imported for testing from PICO in Canada who are agents for the owners, PARC. McGrath Nurseries Ltd is the licensed propagator for the variety and has formulated a team with an exclusive licensed grower and exclusive marketer. This has created a win/win situation for all stakeholders...

Read more...

Variety Partners

By building strong business partnerships over 30 years, our customers can access the latest technology, varieties and direct market links throughout the world.

You are here: Home Variety Management